Beauty Industry

L’Oréal announced the winners of the 14th annual L’Oréal Brandstorm international marketing competition. The competition gives students from around the globe the opportunity to take on the role of a marketing brand manager and revamp an existing international brand.

This year’s winners wowed top L’Oréal executives with a new line of Lancôme body care products. First place was a tie this year between the Korean team from Korea University and the French team from L’institut d’Etudes Politiques de Paris. Second place went to Università Bocconi from Italy. A team from Universidad Catolica de Chile took home third place.

More information: www.loreal.com.

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